Comercialización electrónica transfronteriza: potencial exportador de artesanías mexicanas

Abstract

This document studies the national supply and international demand for Mexican handicrafts, emphasizing the trade flows of the T-MEC, AP, TLCUEM 2.0 and TPP11 member´s countries; regions where the main intention to purchase mexican handicrafts online is concentrated. Exports and imports allow us to visualize the integrating commercial potential existing in Mexican artisanal cross-border trade, in times of open regionalism and digital economies. The research answers the following questions: which are the main countries in the regions that position themselves as the most Mexican handicrafts demanding? What national handicrafts and artisan branches are being exported and demanded with the greatest volume in digital markets and through other import channels? What are the main e-marketplaces for the acquisition of articles produced by artisans in Mexico and their market share and value? What is the Mexican handicrafts export trend to 2030?. The hypothesis consists in demonstrate that the commercial integration and export of Mexican handicrafts by an electronic commerce platform is possible