Mercados

All Items

• Relationship between nostalgia marketing and traditional Sonoran desserts

  Daniela Karina Sánchez Caro, Dena María Camarena Gómez, Ana Cristina Pacheco Navarro

  123-135

• Revisión de teorías del comportamiento humano, para el estudio del consumidor y su intención de compra

  Camilo Acuña Serrano, Carmen Bocanegra Gastelum

• Social Return on Investment: An alternative for the evaluation of zero waste management, during and after Covid-19

  Nancy Hochstrasser-Castillo, Carlos Gabriel Borbón Morales, Isaías De la Rosa-Gómez

  38-50

• Software Implementation of a Job Performance Evaluation System

  Francisca Alejandra Miranda Peralta, Isaac Shamir Rojas Rodríguez

  111-122

• Sonora: situación de la integración económica hacia Norteamérica, previa a la negociación del T-MEC

  Miguel Ángel Vázquez Ruiz, Carmen O. Bocanegra Gastelum

• The role of the Special Economic Zone of the Interoceanic Multimodal Corridor and the Mayan train: Mexico's development strategy and experience of China's

  Aurora Furlong y Zacaula, Raúl Netzahualcoyotzi Luna, Edwin Hernández Herrera

• Transaction cost and informality in the sending of remittances: proposal of a model

  José Javier González Gutiérrez , Ana Marina Muñoz Munguía