Revisión de teorías del comportamiento humano, para el estudio del consumidor y su intención de compra
DOI:
https://doi.org/10.52906/ind..v1i8.74Palabras clave:
evolución teórica, Mapeo conceptual, íntesis multidisciplinaria, Teoría de comportamiento económicoResumen
roblema: La dificultad de integrar de manera coherente las teorías que explican el comportamiento humano y de consumo, dada la gran cantidad de marcos teóricos, enfoques y modelos que abordan estas áreas desde distintas disciplinas, condiciona una heterogeneidad teórica que limita la claridad conceptual necesaria para establecer un marco teórico sólido en investigaciones empíricas de comportamiento y consumo.
Objetivo: Consiste en identificar un marco teórico sobre el comportamiento humano, el comportamiento del consumidor y la intención de compra mediante la identificación y organización de la literatura relevante que facilite el análisis empírico. Metodología: La metodología de revisión de alcance utilizada en este estudio consistió en un proceso detallado que incluye la identificación de estudios relevantes mediante búsquedas exhaustivas en la base de datos Web of Science, que comprende publicaciones desde el año 1738 hasta 2023, para organizar la literatura identificada, se emplean herramientas de software como R Studio para la gestión bibliográfica, lo que permite crear una base de datos estructurada y líneas de tiempo temáticas que ilustran la evolución histórica de las teorías. Resultados: se identifican 36 teorías, las cuales se clasifican según su área de conocimiento en tres categorías: teoría general de la conducta, teoría del comportamiento del consumidor y teoría de la intención de compra, las cuales se muestran en tres líneas de tiempo.
Descargas
Citas
Ajzen, I. (1985). From Intentions to Actions: A Theory of Planned Behavior. In J. Kuhl & J. Beckmann (Eds.), Action Control (pp. 11–39). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-69746-3_2 DOI: https://doi.org/10.1007/978-3-642-69746-3_2
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T DOI: https://doi.org/10.1016/0749-5978(91)90020-T
Akerlof, G. A. (1970). The Market for “Lemons”: Quality Uncertainty and the Market Mechanism. The Quarterly Journal of Economics, 84(3), 488. https://doi.org/10.2307/1879431 DOI: https://doi.org/10.2307/1879431
Bernoulli, D. (1954). Exposition of a New Theory on the Measurement of Risk. Econometrica, 22(1), 23–36. https://doi.org/10.2307/1909829 DOI: https://doi.org/10.2307/1909829
Bonnice, J. C. (1985). An application of the engel, kollat and blackwell model to consumers of automobile insurance. The Journal of Insurance Issues and Practices, 8(1), 23–41. https://doi.org/http://www.jstor.org/stable/41943172
Bowlby, J. (1969). Disruption of affectional bonds and its effects on behavior. Canada’s Mental Health Supplement.
Bruner, J. S. (1957). On perceptual readiness. Psychological Review, 64(2), 123–152. https://doi.org/10.1037/h0043805 DOI: https://doi.org/10.1037/h0043805
Camerer, C. F. (2010). Behavioural game theory. In S. N. Durlauf & L. E. Blume (Eds.), Behavioural and Experimental Economics (pp. 42–50). Palgrave Macmillan UK. https://doi.org/10.1057/9780230280786_6 DOI: https://doi.org/10.1057/9780230280786_6
Camerer, C. F., & Loewenstein, G. (2004). CHAPTER ONE. Behavioral Economics: Past, Present, Future. In C. F. Camerer, G. Loewenstein, & M. Rabin (Eds.), Advances in Behavioral Economics (pp. 3–52). Princeton University Press. https://doi.org/10.1515/9781400829118-004 DOI: https://doi.org/10.1515/9781400829118-004
Carson, R. T. (1997). Contingent valuation surveys and tests of insensitivity to scope. In Determining the value of non-marketed goods: economic, psychological, and policy relevant aspects of contingent valuation methods (pp. 127–163). Springer. DOI: https://doi.org/10.1007/978-94-011-5364-5_6
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117–140. DOI: https://doi.org/10.1177/001872675400700202
Festinger, L. (1959). Cognitive dissonance. New York.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research (Vol. 27).
Gupta, A., Singh, A., Aneja, K., Aggarwal, V., Wadhwa, J., & Abraham, D. (2023). How to write a scoping review? – A comprehensive guide. Endodontology, 35(1). https://journals.lww.com/eddt/fulltext/2023/35010/how_to_write_a_scoping_review____a_comprehensive.3.aspx DOI: https://doi.org/10.4103/endo.endo_123_22
Haines, G. H., Howard, J. A., & Sheth, J. N. (1970). The Theory of Buyer Behavior. Journal of the American Statistical Association, 65(331), 1406. https://doi.org/10.2307/2284311 DOI: https://doi.org/10.2307/2284311
Herzberg, F. (2005). Chapter 5. Motivation-Hygiene Theory: Frederick Herzberg. In Organizational Behavior: Essential theories of motivation and leadership. one (Vol. 1, pp. 61–74). Me Sharpe.
Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47(2), 263–291. https://doi.org/10.2307/1914185 DOI: https://doi.org/10.2307/1914185
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1. https://doi.org/10.2307/1252054 DOI: https://doi.org/10.2307/1252054
Lane, R. E. (1989). Market choice and human choice. In J. W. Chapman & J. R. Pennock (Eds.), Markets and Justice (pp. 226–249). NYU Press. https://doi.org/https://www.jstor.org/stable/j.ctt9qfzh5.13 DOI: https://doi.org/10.18574/nyu/9780814790168.003.0013
Lavidge, R. J., & Steiner, G. A. (1961). A Model for Predictive Measurements of Advertising Effectiveness. Journal of Marketing, 25(6), 59–62. https://doi.org/10.2307/1248516 DOI: https://doi.org/10.1177/002224296102500611
Litherland, G., Muzacz, A., & Schulthes, G. (n.d.). Scoping Review Methodology: A Practical Guide for Counseling Researchers. Counseling Outcome Research and Evaluation, 1–17. https://doi.org/10.1080/21501378.2024.2357134 DOI: https://doi.org/10.1080/21501378.2024.2357134
Locke, E. A., Shaw, K. N., Saari, L. M., & Latham, G. P. (1981). Goal setting and task performance: 1969–1980. Psychological Bulletin, 90(1), 125–152. https://doi.org/10.1037/0033-2909.90.1.125 DOI: https://doi.org/10.1037//0033-2909.90.1.125
MacDermid, J. C. (2024). Scoping review and systematic reviews are both valuable, but serve different purposes. Journal of Hand Therapy, 37(1), 1–2. https://doi.org/10.1016/j.jht.2024.02.001 DOI: https://doi.org/10.1016/j.jht.2024.02.001
Marshall, A. (1980). Principles of Economics.
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370–396. https://doi.org/10.1037/h0054346 DOI: https://doi.org/10.1037/h0054346
Miller, G. A. (1956). The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information. Psychological Review, 63(2), 81–97. https://doi.org/https://psycnet.apa.org/record/1957-02914-001 DOI: https://doi.org/10.1037/h0043158
Muth, J. F. (1961). Rational Expectations and the Theory of Price Movements. Econometrica, 29(3), 315–335. https://doi.org/10.2307/1909635 DOI: https://doi.org/10.2307/1909635
Ogaki, M., & Tanaka, S. C. (2017). What Is Behavioral Economics? In M. Ogaki & S. C. Tanaka (Eds.), Behavioral Economics: Toward a New Economics by Integration with Traditional Economics (pp. 3–22). Springer Singapore. https://doi.org/10.1007/978-981-10-6439-5_1 DOI: https://doi.org/10.1007/978-981-10-6439-5_1
Phillips-Beck, W., Bukich, B. L. J., Thiessen, K., Lavoie, J. G., Schultz, A., Sanguins, J., Beck, G., Longclaws, B., Shingoose, G., Palmer, M., Linton, J., Negash, B., & Morriseau, T. (2024). An Indigenous-informed scoping review study methodology: advancing the science of scoping reviews. Systematic Reviews, 13(1). https://doi.org/10.1186/s13643-024-02586-1 DOI: https://doi.org/10.1186/s13643-024-02586-1
Prochaska, J. O., & DiClemente, C. C. (1982). Transtheoretical therapy: Toward a more integrative model of change. Psychotherapy: Theory, Research & Practice, 19(3), 276–288. https://doi.org/10.1037/h0088437 DOI: https://doi.org/10.1037/h0088437
Ratchford, B. T. (1987). New insights about the fcb grid. Journal of Advertising Research, 27(4), 24–38. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bsu&AN=6634079&lang=es&site=eds-live&scope=site&custid=s4090146
Samuel, A. (2023). Scoping Reviews: Expanding Methodological Approaches to Literature Reviews in Adult Education. Adult Learning, 35(4), 215–227. https://doi.org/10.1177/10451595231201346 DOI: https://doi.org/10.1177/10451595231201346
Sangarathas, D., & Shanmugathas, S. (2017). Exploring the model for consumer characteristics linked with technology marketing. International Journal Of Business, Social And Scientific Research, 6(1), 27–36. https://doi.org/http://www.ijbssr.com/currentissueview/14013237
Sharma, P., & Goyal, N. (2023). How to Write a Scoping Review? International Journal of Advanced Medical and Health Research, 10(1). https://journals.lww.com/iamr/fulltext/2023/10010/how_to_write_a_scoping_review_.12.aspx DOI: https://doi.org/10.4103/ijamr.ijamr_91_23
Shefrin, H., & Statman, M. (2000). Behavioral Portfolio Theory. The Journal of Financial and Quantitative Analysis, 35(2), 127. https://doi.org/10.2307/2676187 DOI: https://doi.org/10.2307/2676187
Skinner, B. F. (1963). Operant behavior. American Psychologist, 18(8), 503–515. https://doi.org/10.1037/h0045185 DOI: https://doi.org/10.1037/h0045185
Smith, J. M. (1982). Evolution and the Theory of Games. In Did Darwin get it right? Essays on games, sex and evolution (pp. 202–215). Springer. DOI: https://doi.org/10.1007/978-1-4684-7862-4_22
Stigler, G. J. (1961). The Economics of Information. Journal of Political Economy, 69(3), 213–225. https://doi.org/http://www.jstor.org/stable/1829263 DOI: https://doi.org/10.1086/258464
Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453–458. DOI: https://doi.org/10.1126/science.7455683
Veblen, T. (1899). Mr. Cummings’s Strictures on” The Theory of the Leisure Class”. Journal of Political Economy, 8(1), 106–117. DOI: https://doi.org/10.1086/250640
von Neumann, J., Morgenstern, O., & Rubinstein, A. (1944). Theory of Games and Economic Behavior (60th Anniversary Commemorative Edition). Princeton University Press. http://www.jstor.org/stable/j.ctt1r2gkx
Vroom, V. H. (1964). Work and motivation.
Windholz, G. (1992). Pavlov’s Conceptualization of Learning. The American Journal of Psychology, 105(3), 459–469. https://doi.org/10.2307/1423198 DOI: https://doi.org/10.2307/1423198
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302 DOI: https://doi.org/10.1177/002224298805200302
Descargas
Publicado
Cómo citar
Número
Sección
Categorías
Licencia
Autoría Anónima
- Los envíos no deben aparecer en ninguna página web o cualquier otro sitio visible para evitar que afecte a la revisión por pares. Si su artículo aparece en alguna web, por favor, retírelo antes de subir su envío.
- Los envíos iniciales deben omitir cualquier tipo de información que permita la identificación del autor/es para garantizar la revisión ciega por pares.
