Desafiando estándares estéticos en la alimentación Análisis de estrategias en el mercado de frutas y hortalizas subóptimas
DOI:
https://doi.org/10.52906/ind..v1i7.66Palabras clave:
Alimentos, Subóptimos, Desperdicio alimentario, Consumidor, Frutas imperfectasResumen
El objetivo de este artículo es conocer los estudios previamente realizados en la línea del consumidor alrededor de los alimentos subóptimos a través de una revisión de literatura con el fin de identificar las estrategias que sugieren los autores para incentivar su consumo y disminuir el desperdicio alimentario.
Para llevar a cabo la revisión, se siguió la metodología PRISMA donde se identificaron un total de 339 artículos, considerando las palabras clave: “suboptimal food” y “food waste”. Se utilizó como referencia la base de datos ScienceDirect, reconocida como la principal fuente mundial de investigación científica, técnica y médica. De los artículos identificados, únicamente 34 señalan en la revisión literaria estrategias que pueden emplearse para influir en la percepción del consumidor ante los alimentos subóptimos para disminuir el desperdicio alimentario. Los artículos se agruparon en tres líneas temáticas que representan los ámbitos en los que los hallazgos resultan aplicables: 1) en puntos de venta / minoristas, 2) en hogares y 3) hábitos de consumo personales.
A lo largo de este documento se resumen los resultados que se han obtenido en el estudio de los alimentos subóptimos y la percepción por parte del mercado de consumo, siendo un referente para la toma de decisiones en la implementación de nuevas estrategias comerciales y educativas sobre el consumo responsable y sostenible.
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